Cairns Printing Consultant Charlie Rainger offers expert advice on brochure printing and other effective business marketing tools.
Brochure Printing has been around for a long time for a simple reason: it works to promote your business. To be successful in business these days we all know that you need to have a good marketing strategy and great advertising. If you just do a little research you will find that any business that does not bother to advertise properly is doomed to failure.
With so many Cairns businesses feeling the pinch, printed brochures can help you stand out
For an example, consider a fledgling web design company. If the owner of the new business does not take enough time in trying to obtain clients through online and offline local advertising, then business will be very slow indeed. The company will not do well and will probably only enjoy a few orders a month that are likely to be from friends or neighbors. Printed brochures and other branded stationary and business cards also help boost the credibility of your business, especially if you are just getting started or need to differentiate yourself from less professional competitors.
In order to make ensure the survival of your business, invest some time and money into high quality printed promotional material including a great looking brochure.
Although internet marketing seems like the cutting edge strategy for the future, old fashioned advertising methods such as brochures are still preferred by many as
they actually give you something tangible to see and feel. If a business takes the time to print a brochure then it gives the client confidence that the business is
both reputable and serious.
Why use a printed brochures?
The correct use of a brochure and brochure printing to advertise your business is by far the most successful yet traditional form of advertising. Although you can also use banners and posters to advertise with, a brochure gives the prospective customer something that they can actually hold in their hand.
Brochure printing is a great way of relaying your company message to existing and possible new clients; it does not take up a lot of advertising space but you can really sum up all you want to say about your business.
Using a brochure to advertise with is also a non aggressive form of advertising. You can hand out a brochure to someone but they will not be forced to read it till later if they so desire. Giving a brochure to someone means that you are subtly advertising your service as at some point he will definitely pick it up and read it. On reading the brochure, if it has been carefully printed then you will make a lasting impact on the person too.
Correct brochure printing design considerations
There are a few different standard sizes for brochures, and you can experiment with them until you find the size that correctly fits your business needs. The amount
you spend and the size of the brochure will of course also depend on your budget; a full color brochure is however the best way forward. If you cannot afford a full
color brochure however, and artist can make a great looking brochure will subtle shades of gray.
You needn’t go into too much detail in your brochure; you aim to make and impact with your brochure and put across the most important aspects of your business. If the
brochure that you are printing is too long then clients will often loose interest and stop reading before they get to the end of it.
In conclusion, brochure printing should enable you to clearly and concisely sum up your business in a few pages. If your brochure is not successful then your business may likely fail. Although we do tend to rely more heavily on internet advertising these days, printed brochures are still an important part of any business plan.